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Butterfinger was invented by the Curtiss Candy Company of Chicago, Illinois, in 1923. The company held a public contest to choose the name of the candy. As an early publicity stunt and marketing ploy, the company dropped Butterfinger and Baby Ruth candy bars from airplanes in cities across the United States which helped increase its popularity. In recent years, Butterfinger bars have appeared in the United States that are printed with both English and Spanish language on the wrappers.
Butterfinger BB'sEditButterfinger BB's were tiny ball shaped versions of a Butterfinger bar. They were very popular in the mid to late 1990's.
- On April 1, 2008, Nestlé launched an April Fool's Day initiative indicating that they had changed the name of the candy bar to "The Finger", citing consumer research that indicated that the original brand was "clumsy" and "awkward", complete with a fake Web site promoting the change and featuring a video press release. When the joke is revealed, the entire website changes into a flash animation redirecting to the Butterfinger Comedy Network.
- Butterfinger was withdrawn from the German market due to consumer rejection when it was one of the first products to be labeled as containing genetically modified ingredients from corn.